Language

Clear, consistent communication is essential to building trust and delivering our message. Our language reflects our brand, and it shapes how our audience perceives us. These language principles ensure that every message we communicate resonates with our values and speaks directly to our customers.

Voice and tone

Refer to these language principles when authoring written content.

These principles include guidance on tone of voice and other subject matter when communicating about our brand, products, and services.

Voice

Our voice is the foundation of how we connect with our audience. It’s how we stand out in the crowded AI and cloud space, and how we bring AI-driven automation and intelligent cloud solutions to life.

As a brand, we’re always:

Confident
We lead with expertise and authority, but always with humility. We are shaping the future of AI, and our knowledge speaks for itself.

Approachable
We communicate with clarity and simplicity, avoiding tech jargon, and speaking in a way that’s accessible to everyone—whether technical or not

Empowering
We are here to make a meaningful difference. We encourage our audience to embrace the possibilities of AI and cloud technologies to drive real-world change.

Tone

UnityOne AITM solves complex problems in an ever-changing digital landscape. Our customers want to make smart decisions quickly, and they rely on us to provide solutions that make a difference. So, here’s what we are (and aren’t)

Approachable, Not Overly Familiar
We work in software, but we are not robotic. We are friendly, yet professional and respectful.

Simple, Not Complex
We prioritize simplicity. No jargon or complexity—just straightforward, actionable insights.

Sharp, Not Silly
We keep things sharp and witty when appropriate, but always with clarity over forced humour.

Impact-Focused, Not Tech-Heavy
Our message emphasizes on the value we provide, not the technical details. We focus on how we empower customers, with the tech specifics following.

Inclusive & Respectful, not exclusive
We believe in inclusivity, using language that is respectful and welcoming to all. We avoid exclusionary or harmful language in all forms.

Tagline

Most Comprehensive Cloud Management Solution is more than just a tagline—it’s the foundation of everything we do at UnityOne AITM.

We call that Most Comprehensive Cloud Management Solution.
Cloud Management Solution.

It’s the key to a future where businesses thrive in the cloud, and every digital interaction is effortless, secure, and optimized.

Boilerplate

Our boilerplate captures who we are: our company statement, mission, and key description. The full version is available on our website, in press releases, and in print materials, while the shorter versions serve as concise company descriptions for events.

Full Version (75 words)

UnityOne AITM is an advanced Enterprise AI platform offering DCIM, AIOps, HCMP, FinOps, Gen AI, and GreenOps (Sustainability) capabilities in a unified control plane for autonomous IT operations. By integrating these powerful tools, UNITYONE AITM empowers organizations to optimize IT processes, improve decision-making, and foster continuous innovation. With comprehensive features for discovery, observability, analytics, service management, and security, we help businesses achieve operational excellence and stay ahead of the curve in an increasingly complex digital landscape.

Medium Version (40 words)

UnityOne AITM provides a unified AI platform combining DCIM, AIOps, HCMP, FinOps, Gen AI, and GreenOps capabilities. It enables businesses to optimize operations, enhance decision-making, and drive innovation with comprehensive features for observability, analytics, and security, ensuring continuous improvement and efficiency.

Short Version (15 words)

UnityOne AITM transforms IT operations into a unified, autonomous platform for optimization, innovation, and security.

Social – Full (15 words)

UnityOne AITM helps businesses optimize IT operations, automate processes, and drive innovation with AI-powered solutions.

Social – Short (10 words)

UnityOne AITM: The most comprehensive cloud management solution for smarter, autonomous operations.

Grammar

General points

Brand name usage

Always refer to UnityOne AITM and its products or solutions as a noun (e.g., UnityOne AITM Platform) and avoid using possessive forms in front of products (e.g., UnityOne AITM’s AI Platform).

Spelling

Use American English (for example: organize, center, realize etc).

Jargon

Avoid excessive jargon or technical terms that may confuse the broader audience. Aim for clarity and accessibility, ensuring that the content is understandable for all, regardless of technical expertise.

Numbering

Write numbers one through nine in full (e.g., one, two, three), and use numerical figures for 10 and above (e.g., 15, 100, 250).

Formatting

Use italics or quotation marks for names of publications (e.g., “TechCrunch,” The Verge).