Graphics

Brand graphics are essential to our identity, serving both expressive and functional purposes. They can evoke the emotion and energy of the brand or simplify complex concepts with clarity and precision. Every graphic we use is unified by the consistent application of our core brand elements.

Graphics
Introduction 
Full Wave
Half Wave
Wave Usage Guidelines
Full Wave
Full wave should be applied across web heroes and key brand touchpoints to reinforce a strong, unified brand expression.
Fluid Mesh Gradient
Tech Wave Gradient
Half Wave
The half wave can be used to add subtle visual character in layouts that require whitespace, clarity, and a softer brand expression.
Wave usage guidelines
These examples outline how to apply UnitedLayer’s wave graphics consistently across brand materials.
Organic Gradient Shape
Organic Gradient Shape
The wave should remain anchored to the layout edge; never floated, distorted, or repositioned.
Always do this

Don’t do this

Use a white logo against colored backgrounds. Never use black or colored logos.

Always do this

Don’t do this

Use the approved multi-dimensional gradient. Don’t recreate the waves with a flat linear gradient.

Always do this

Don’t do this

Refrain from using the wave over dense layouts or busy imagery.

Always do this

Don’t do this

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