Color

Color is key to bringing our identity to life. It shapes the brand’s personality and enhances its overall expression.

Color

Introduction
Primary Pallete
Tints and shades
Neutrals
Color Harmony

Primary palette

Green

CMYK: 83%, 18%, 73%, 4%
RGB: 20, 148, 107
HEX: #14946b

Purple

CMYK: 74%,68%,0%,0%​
RGB: 87, 87, 242​
HEX: #5757f2​

Blue

CMYK: 55%,19%,0%,0%​
RGB: 93, 177, 249​
HEX: #5db1f9

Tints and shades​

HEX: #a5e5d3

HEX: #c0c0f9

HEX: #00c0fa

HEX: #7bd0b9

HEX: #a9a7fb

HEX: #00b0f7

HEX: #52ba9f

HEX: #a19dfc

HEX: #009ff5

HEX: #33a786

HEX: #7a74fe

HEX: #018ff2

HEX: #14946b

HEX: #635bff

HEX: #017fef

HEX: #117655

HEX: #5450ff

HEX: #016eed

HEX: #0e5e45

HEX: #4545ff

HEX: #015eea

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Neutrals​

White

CMYK: 0%, 0%, 0%,0%​
RGB: 255, 255, 255​
HEX: #ffffff

Lite Grey

CMYK: 17%, 13%, 13%, 0%​
RGB: 209, 209, 209​
HEX: #d1d1d1​

Medium Grey​

CMYK: 66%, 55%, 52%, 27%​
RGB: 84, 82, 92​
HEX: #54595c

Black

CMYK:78%, 66%, 67%, 90%​
RGB: 0, 0, 0​
HEX: #00000

Color Harmony​

Always do this​

Don’t do this​

Always do this​

Don’t do this​