Color

Color is key to bringing our identity to life. It shapes the brand’s personality and enhances its overall expression.

Color

Introduction
Primary Pallete
Tints and shades
Neutrals
Color Harmony

Primary palette

Green

CMYK: 83%, 18%, 73%, 4%
RGB: 20, 148, 107
HEX: #14946b

Mid Purple

CMYK: 72%, 68%, 0%, 0%
RGB: 98, 91, 246
HEX: #625bf6

Bright Azure Blue

CMYK: 82%, 62%, 0%, 0%
RGB: 1, 101, 234
HEX: #0165ea

Tints and shades​

HEX: #a5e5d3

HEX: #e7e6ff

HEX: #d8e7fb

HEX: #7bd0b9

HEX: #c4c2fe

HEX: #b2d0f8

HEX: #52ba9f

HEX: #a19dfc

HEX: #80b2f4

HEX: #33a786

HEX: #807bfa

HEX: #4d93f0

HEX: #14946b

HEX: #625bf6

HEX: #0165ea

HEX: #117655

HEX: #3c36d6

HEX: #0050bb

HEX: #0e5e45

HEX: #2621b8

HEX: #003c8c

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Neutrals​

White

CMYK: 0%, 0%, 0%,0%​
RGB: 255, 255, 255​
HEX: #ffffff

Lite Grey

CMYK: 17%, 13%, 13%, 0%​
RGB: 209, 209, 209​
HEX: #d1d1d1​

Medium Grey​

CMYK: 66%, 55%, 52%, 27%​
RGB: 84, 82, 92​
HEX: #54595c

Black

CMYK:78%, 66%, 67%, 90%​
RGB: 0, 0, 0​
HEX: #00000

Color Harmony​

Always do this​

Don’t do this​

Always do this​

Don’t do this​