Graphics

Brand graphics are essential to our identity, serving both expressive and functional purposes. They can evoke the emotion and energy of the brand or simplify complex concepts with clarity and precision. Every graphic we use is unified by the consistent application of our core brand elements.

Graphics

Introduction
Full Wave
Half Wave
Wave Usage Guidelines

Full Wave

Fluid Mesh Gradient

Tech Wave Gradient

Half Wave

Organic Gradient Shape

Organic Gradient Shape

The wave should remain anchored to the layout edge; never floated, distorted, or repositioned.

Always do this

Don’t do this

Use a white logo against colored backgrounds. Never use black or colored logos.

Always do this

Don’t do this

Use the approved multi-dimensional gradient. Don’t recreate the waves with a flat linear gradient.

Always do this

Don’t do this

Refrain from using the wave over dense layouts or busy imagery.

Always do this

Don’t do this